One of the largest online travel agencies had observed a dip in its revenues and market share on account of its overt focus on the online channel and lack of a robust offline strategy. WNS identified the offline channel as an additional revenue stream. WNS leveraged its analytics capabilities to increase the client's offline revenues by 16 percent.
Case Study Teaching Notes Chekitan Dev teaches the case on which this one is based in his Brand Management course. Peter O’Connor teaches it in his Hotel Online Distribution course.
A global online travel technology company serving over 800 corporate accounts across several lines of business in the US. Register to download this Case Study The client needed a partner that could access an experienced talent pool to help improve customer satisfaction as well as attrition and absenteeism.Unlocking Success Through SEM: A Case Study of a Travel Agency Mohamed Minhaj Introduction “ fittest person survives! The fighting man succeeds! He who Fights to Fit, will Survive to ” - Israelmore Ayivor ABC, a small travel company started in 2010 and operating in a well-known southern city of India had everything that any common.Results: Implemented online booking tool which was fully customized with established policies and procedures, promoted new program that included online booking to achieve the goal of 70% online adoption in year two, created systems to leverage the online tool for non staff travelers paid for by the Association which drove non staff program adoption to 90% and non staff online adoption to 70%.
Business Travel and Tourism Case Study Corporate Travel Management. Business Travel and Tourism handles both Business and Leisure travel through traditional selling channels as well as via online websites and booking tools. An important business line is represented by the MICE department. You will find out how they.
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The travel agency’s in-store advisors provide tailored holiday advice to customers, helping them discover and book their ideal holiday. Its website displays a variety of holiday offers to customers online, but previously had no way to transition customers into store if they wanted more personalized advice.
Happy Tour Case Study Romanian Travel Agency. A Top 5 travel agency inside the Romania market for almost 20 years, Happy Tour is a very well-known Romanian travel agency which has recently expanded also to neighboring markets. Diversity in terms of business lines is the key word when thinking about Happy Tour activities.
The case study helps portray the theoretical concepts that have been covered in the previous blog posts: the strategy, the business model canvas, and the implementation. The current strategy. The case study follows the example of the fictitious organization Travel Co. This organization is a travel agency which has recently been experiencing.
BACK TO CASE STUDIES Online Travel Company The Brief. Our Client, a World-famous on-line travel brand have beautiful, thoughtfully designed offices. They have created the perfect, inspirational working environment for their team, creatively themed around the travel industry, and wanted us to enhance this with office plants that would add a.
A newly released case study outlines the success. Increasing online bookings was a high priority. BCD helped Springer Nature gain traveler buy-in by crafting a comprehensive yet clear global travel policy; educating travelers about the policy and online booking; and configuring the Concur online booking tool (OBT) to simplify bookings, reduce.
Expedia Travel Agency It is also the eighth largest and renowned for its variety of affordable flights, hotels and holiday packages coming out from a number of suppliers all over the world. Its award-winning Expert Searching and Pricing (ESP) technology is known to provide the most inclusive flight options available online.
Swinton, the UK’s largest high street insurance broker, needed to launch a new direction and focus for the organisation. Event specialist, mclcreate, stepped up to the challenge, delivering a bold one day Annual Conference at the Hilton Birmingham Metropole Hotel in January 2016 that successfully focused the minds of all employees and marked the way forward for a bright Swinton future.
Hasbro Case Study Hasbro is the brand behind a variety of children’s toys, such as Transformers, Star Wars, and The Avengers, and board games like Monopoly, Life, and Twister. Amp Agency worked with Hasbro on managing both paid and organic search (SEO and SEM), creative online advertising, global analytics reporting, and analysis across all digital platforms (media, search, site, and social.
Oasis Travel Case Study The background Northern Ireland’s largest independent travel agency Oasis Travel was founded back in 1994 and since then has managed to branch out to 6 locations in Lisburn, Belfast (Lisburn Road, Howard Street and Knock), Bangor and Holywood.